Quebec Balsams Export is a family business that was established in 1955 by Normand Couture, well remembered in the area for his love of nature and his flair for commerce. He started producing Christmas trees and, over the years, developed lasting relationships with the many landowners he worked with. His financial implication in the community helped establish a profitable market for the emerging generations.
After his death in 1985, the business was taken over by his son, Gerald, who followed in his footsteps. Despite the many obstacles he encountered in the beginning, he forged ahead by establishing new contacts, welcomed workers from Mexico and willingly hired the children and grandchildren of his father’s employees. He modernized the equipment to safeguard the work environment and adopted better cultivation techniques in order to protect and preserve the integrity of the soil.
Today, we manage more than 1 million wild and cultivated fir trees. We begin by carefully choosing our plantation sites and operate in accordance with good soil management principles, using only choice seedlings, from a variety of sources, for planting. Modern equipment is used to apply fertilizers and chemicals to control weeds, insects and disease. We also shape and shear our trees annually to further enhance growth. Our goal is to distribute a fresh, beautiful product of quality to as many families as possible; while maintaining a long-lasting, ethical relationship with our clients and our employees.